Arthashastra

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तेषां मुण्ड जटिल व्यञ्जनैर् यो यद् भक्तिः कृत्य पक्षीयस् तं तेन उपजापयेत् ॥

Among them, each person should be secretly influenced (won over) through those outward signs—such as the shaven-headed or matted-haired appearance—according to the object of his devotion and the cause he supports.

english translation

teSAM muNDa jaTila vyaJjanair yo yad bhaktiH kRtya pakSIyas taM tena upajApayet ॥

hk transliteration by Sanscript